1. The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about Politics/Labour set to call vote to topple Theresa May's government.
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with Music/2019 Brit award nominations topped by Anne-Marie and Dua Lipa - again
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as Nazanin Zaghari-Ratcliffe/Captive 'fearful' as she prepares for Iran Jail hunger strike.
4. The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on US news/Trump vents fury over Russia stories and again threatens national emergency.
5. Newspaper readership can still be used as a symbol of one’s
social identity. The term ‘Guardian reader’ connotes a certain
type of social attitude and The Observer similarly reinforces
a set of social and political attitudes, and thus identity, in its
representations. For example, Observer readers like to think
of themselves as open-minded and this is reflected in the
Observer’s practice of allowing both sides of an argument
equally to be put when the newspaper is clearly on one side
of this argument. There is an example of this in
Schools/Sleep-deprived pupils need an extra hour in bed.
5. The entertainment function of newspapers may take the
form of humour. It may take the form of diversion into
a celebrity world of ‘glamour’. It may take the form of human
interest stories in which readers are invited to sympathise with
the subjects of the article. Newspapers further offer games,
puzzles, crosswords and the like. At the higher end, sections
such as the New Review in the Observer may offer the pleasure
of extremely well-written think pieces and literature reviews. An example of this is
Music/2019 Brit award nominations topped by Anne-Marie and Dua Lipa - again