CLASH

PREP Write freely about the house style of Clash music magazine. Your focus is on 'media language', that is, how the musicians are represented, layout, font, colour and so on.

The CLASH music magazine has a very ordered and clean layout which is very different to other magazines such as MOJO. The front cover connotes sophistication as there is no random clutter on the page as it is set out in columns. Each different artist on the front page is represented in a completely different light fro example the 1975 artist is presented in holy way as if he were some sort of angel which in turn could lead the reader to buy this as he is presented as like no other man. However, the Living in Darkness edition completely contrasts the 1975 as the camera angle is below the artist meaning that he is looking down at the reader which is unique as normally artists are positioned so that they are looking directly at the reader.

The colour palette that CLASH music magazine use is very varied. As some covers seem to be covered in colours whereas others have hardly any on them. The covers with lots of colours, such as purples and yellows. suggest that these artists are more out-going and vibrant whereas the cover with more monochromatic colous, like black and white, imply that the artist is much more formal and sophisticated. 

LEGO MOVIE AD BREAK

Please watch this presentation. It explains one of the ways in which the conglomerate Warner Bros marketed its product, The Lego Movie, by creating an ad break. The ad break is one of your required texts set by the exam board. 

There are a lot of different representations that can be found in the Lego movie ad break.  Warner Bros have taken these commercials from famous company's such as BT, Premier Inn, CPR, and Confused.com, and have turned them into Lego animations in order to promote their movie. This mainly appeals to adults because they will recognise the well-known adult products and enjoy the parodies however children would also enjoy these and find them funny. There is also a lot of humour representation throughout these ad breaks. There is not much direct humour used but through the representation of Lego instead of real life this brings around natural humour, that would appeal to a wide audience (both the younger and older generation). 

The ad break also uses well-known brands which, again, appeals to a wider audience particularly older audiences who will use companies like BT and premier inn. This will increase the amount of people who use the companies and will therefore increase revenue (5% uplift). The trusted brands represent reliability which will increase the views. Real life is also represented as normal through the ad breaks as it includes ads about holidays and health insurance. 

BOB MARLEY - Q4

Refer to Extract 1 in the insert. Analyse the representation of Jamaican Reggae music and

musicians such as Bob Marley in this MOJO front cover. (5 marks). 

Reggae music is presented as a lot more lively and joyful then a lot of other music and this is shown through the colours that have been used on the front of this magazine cover. The colours of red, green and yellow connote a sense of enthusiasm and suggests to the reader that Bob Marley and his music are very vivacious. Bob Marley looks extremely happy and is very inviting to the reader as he stands with his hands behind his back. The clothes he is wearing are very casual which further suggests that he is an ordinary man and aids that connection between him and the reader. His confident stance also suggests that reggae music is all about having a positive attitude towards life. The pull quotes that are used are very powerful "from gang war to one love..." which, again, suggest that reggae music is all about making the world a better place. 

MOJO PREP QUESTION 4

In this magazine cover the main splash is covered with mainly the face of the celebrity which connotes her sense of importance and depicts her as someone who has been very successful as she is still being acknowledged today. The picture of  Joni Mitchell is in black and white which suggests to the reader that she used to be very popular but might not be as prominent to daily life any more. Joni Mitchell is smiling and looking directly into the camera suggesting that she still wants to connect to the readers even though her golden days are behind her.
This magazine cover also talks about artists such as David Bowie and the hardship of being sober which helps the readers to empathise with him as this depiction makes him seem vulnerable. John Sebastian is another artist that is mentioned, 'magic of lovin' spoonful's'. This quotation connotes his special status and is trying to tell the MOJO readers how iconic he really is.

OBSERVER ONLINE MESSAGES AND VALUES Q9

1.  The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about Politics/Labour set to call vote to topple Theresa May's government.
 
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with Music/2019 Brit award nominations topped by Anne-Marie and Dua Lipa - again
 
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as Nazanin Zaghari-Ratcliffe/Captive 'fearful' as she prepares for Iran Jail hunger strike.
 
4.  The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on US news/Trump vents fury over Russia stories and again threatens national emergency.
 
5.  Newspaper readership can still be used as a symbol of one’s

social identity. The term ‘Guardian reader’ connotes a certain

type of social attitude and The Observer  similarly reinforces

a set of social and political attitudes, and thus identity, in its

representations. For example, Observer  readers like to think

of themselves as open-minded and this is reflected in the

Observer’s practice of allowing both sides of an argument

equally to be put when the newspaper is clearly on one side

of this argument. There is an example of this in
Schools/Sleep-deprived pupils need an extra hour in bed.

 

5.  The entertainment function of newspapers may take the

form of humour.  It may take the form of diversion into

a celebrity world of ‘glamour’. It may take the form of human

interest stories in which readers are invited to sympathise with

the subjects of the article. Newspapers further offer games,

puzzles, crosswords and the like. At the higher end, sections

such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is
Music/2019 Brit award nominations topped by Anne-Marie and Dua Lipa - again

Yr 11 PREP MUSIC VIDEO QUESTION.

This video is documentary style mostly hand-held camerawork, de-saturated colour and fast-paced editing. SB
This video has saturated colour, more controlled camerawork, slower-paced editing. TD
This video consists of mostly montage shots. SB
This video has more developed editing with cause and effect.TD
In this video, the singer values rebellion, which is seen in the narrative. SB
In this video, the singer values 'fitting in', conformity, albeit to an oppressive system, which is seen in the narrative. TD
This video is set in LA, a big city, with its connotations of street credibility. SB
The mise-en-scene of this video is American suburbia with its connotations of conformity. TD
This video is intertextual in its narrative (=it makes references to high school drama). TD
In this video, the singer performs to camera. SB
In this video, real locations and 'everyday' costume for the performers connote a sense of naturalism. TD
In this video, there is a sense of linear narrative (a story is told, in the order it unfolds). TD