Media is used throughout the Lego Movie to gratify and induce people of all ages, older and younger. During the beginning scenes of the movie a lot of jokes and small comments are made that only the older generation would understand and find funny. For example Vitruvius talks about there being a piece of resistance and there is a famous French saying about the "piece de resistance" which means the missing piece. This would humour adults as it is a very well known phrase which would impress the adults. The film also directs a lot of messages towards the younger kids, by using music and characters. For example Emmet is seen as very ordinary and nothing special, just like most of the children in the world. Emmet then suddenly becomes "the special", which can help kids imagination and creativity.
The Lego game can also help with personal values, relating to a specific character. For example the girls can relate to Cleopatra's looks and witty personality whereas the boys can relate to Vitruvius and his personality.
By having famous people, like Morgan Freeman, doing voiceovers automatically draws a specific group of people in. This is called cross promotion as they are using other people and advertisement to draw people in. Throughout the film there are moments of enigma, jeopardy (a sense of danger) and spectacles, which are the amazing wow moments for example when Wildstyle is building multiple different objects. This moment, with Wildstyle, also helps again with creativity and imagination it's giving kids the idea that they can do and be anything they want.
The relationship between president business and Emmet can also be seen personal identity. As President Business can been seen as the parent figure and Emmet as the child. Business is very keen to stick to the rules and live in a perfect world whereas Emmet just has to follow these rules and does not have much control over his own life, just like kids. Overall the Lego Movie and game use many different techniques the draw and gratify people towards them such as :
-Personal identities
-Enigma (domino effect)
-Speed and motion
-spectacle
-jeopardy
All these things add a sense of danger, suspense and thrill to the game and movie.
By having famous people, like Morgan Freeman, doing voiceovers automatically draws a specific group of people in. This is called cross promotion as they are using other people and advertisement to draw people in. Throughout the film there are moments of enigma, jeopardy (a sense of danger) and spectacles, which are the amazing wow moments for example when Wildstyle is building multiple different objects. This moment, with Wildstyle, also helps again with creativity and imagination it's giving kids the idea that they can do and be anything they want.
The relationship between president business and Emmet can also be seen personal identity. As President Business can been seen as the parent figure and Emmet as the child. Business is very keen to stick to the rules and live in a perfect world whereas Emmet just has to follow these rules and does not have much control over his own life, just like kids. Overall the Lego Movie and game use many different techniques the draw and gratify people towards them such as :
-Personal identities
-Enigma (domino effect)
-Speed and motion
-spectacle
-jeopardy
All these things add a sense of danger, suspense and thrill to the game and movie.
